BIRKENSTOCK is an exceptional phenomenon in a clothing industry characterized by short-lived fashion trends.The company's roots date back to 1774. Our brand identity is built on a solid foundation of two and a half centuries of company history.
GLOBAL BRAND WITH GERMAN ROOTS
BIRKENSTOCK is a global brand.BIRKENSTOCK is not only one of the world's top five footwear brands, it is also one of the best-known German brands in the world.With around 3,000 employees, this tradition-rich, sixth-generation family business is also the largest employer in the German shoe industry.Around one in four employees in the industry works at BIRKENSTOCK.Since the beginning of 2013, more than 1,100 new jobs have been created, almost all of them in Germany.This is because BIRKENSTOCK produces the majority of its products in its own production facilities in Rhineland-Palatinate, North Rhine-Westphalia, Hesse and Saxony.
BIRKENSTOCK stands for excellent comfort, high functionality and extraordinary quality.The high level of quality is the result of carefully selected, high-quality materials from sustainable sources that are processed under conditions typically demanding for our brand.Our products promote well-being.They literally do good.So they stand out from the sea of cheap products that dominate much of our consumer world today.
INVENTOR OF THE FOOTBED
+We create products that make our customers' lives easier and better.Our flagship product is our unique anatomically shaped footbed.BIRKENSTOCK invented the footbed and also shaped the meaning of the term "footbed", so common today.The footbed is not just a unique and revolutionary product concept that pioneered an entirely new market.It is also a central idea and a point of reference for everything we do.Now and in the future.Everyone should have access to our footbed.